Monday, July 13, 2015

How to Turn Your Blog Into a Business

Do you like blogging? If so, what if you could do it as your job? 

Time after time, I have lots of mommies ask me how to turn their blogs into businesses so I figured I would tell you a little about how I personally did it.

Back in 2010, I started a blog just for fun and it was called 1 Fit Chick, after a brief rename from Sia Alexis Blog. I primarily made it to document my 45 lb. weightloss journey and to motivate myself to keep from losing interest. I did not expect ANYONE to really read it! After all, it was just my personal way of keeping myself on track. However, it gained an enormous amount of traffic after posting a few workouts and about my diet. I soon began realizing that I was obviously doing something right. 

However, I stopped blogging as I started my nursing career due to having little time. At the end of the day, the last thing on my mind was to come home and have to write something, so I quit. It wasn't until 2013 that my husband, Grady, encouraged me to create a new blog. He knew how much I loved blogging because of how I spoke of my old blog. I credit him for Diary of a Fit Mommy and its success! 

When we became pregnant with our son, Diary of a Fit Mommy was born. I was working as a nurse, still, but I soon quit my nursing career because 1) I did not enjoy it and got burnt out rather quickly and 2) I didn't want to be around a hazardous environment while pregnant. My husband gladly allowed me to take a small, part-time job working retail until I gave birth, in which the plan was for me to stay home and raise our son. I was so grateful for this! This meant a HUGE paycut, but he wanted me to be happy, above all things. Amazing, looking back at how that big leap of faith really outdid us :) 

While working part-time, I had more time to blog so I went at it. I posted my workouts, diet, recipes, you name it. Before I knew it, I had loads of traffic coming in. So, I decided to do something that I had never done before: MONETIZE! Now, I didn't monetize as a way to make quick cash or to sell out. I did it to make a living off of my passion: blogging. I didn't just want to be a stay-at-home mom-I wanted to be a work-at-home mom!

I monetized through Google and I remember my first paycheck being like $170 and I was like "hell yeah!!"

Nowadays? I just hit my 3 year mark of my blog and I'm around $5,000 a month from Google alone. I often get asked how much I make from blogging and most months, I bring in around $6,000-$10,000 total monthly from my blog. This includes sponsored posts, working with companies, Google ads, ebooks, etc. 

But, BEWARE. The biggest misconception that many people have when it comes to blogging is that it's easy money and I will tell you straight up that it is NOT the case! It is hard, constant work. It also takes TIME. My blog just turned two, so I am working into my third year of Diary of a Fit Mommy. You have to be completely consistent, create your loyal fanbase, and write good, quality posts that people WANT to read. This is the tricky part :)

The secret to making a profit off of blogging is: TRAFFIC. No readers + no traffic = no money. The best way to gain traffic is through advertising and writing good content at least 3 times per week. I actually help beginning bloggers and business owners build their audiences by offering ad spaces on my blog. I get over a million visitors a month and SOME huge portion of them will see my sponsor's ad and they will click. BOOM! Instant traffic and possibly instant readers for life :)

Working from home is not easy-especially when you juggle your working with a toddler, but it is so rewarding. At the end of my days, I am happily exhausted. I get to take care of my son AND do what I love-how can this be work??? I love having the freedom of being my own boss and creating my own schedule, but it can get a little stressful at times. All in all, it is totally worth it!

If you are interested in creating a blog and making a profit off of it, I have a small ebooklet that you can get that will tell you not only HOW to start a successful blog, but also how to get traffic and make a little money on the side. It has helped to jumpstart many blogs already and I am always so happy to help!

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